SHIFT – Eau de Parfum

By Assaf Perfumes | A Fresh Summer Release

From Heat to Freshness. From Routine to Energy.

SHIFT by Assaf Perfumes is a vibrant summer fragrance created around one simple idea: changing the atmosphere from the very first spray.

Designed for hot days, SHIFT opens with an energetic combination of juicy fruits and sparkling citrus. Pineapple and blackcurrant introduce a fruity brightness, while grapefruit, lemon and bergamot bring crisp freshness. A touch of pink pepper adds a lively spicy edge that makes the opening feel even more dynamic.

As the initial freshness develops, the fragrance moves into a warmer aromatic heart of cardamom, cinnamon and ginger. The spices add character and contrast without taking away from the clean, refreshing personality of the composition.

Finally, vetiver and patchouli form a dry, earthy and woody foundation, giving the fragrance structure and balancing its energetic fruity-citrus opening.

SHIFT is more than a summer scent—it is designed to change the mood around you.

From heat... to freshness.
From routine... to vitality.
Every spray is a SHIFT.

Fragrance Family

Fruity • Citrus • Spicy • Woody

Fragrance Composition

Top Notes

Pineapple – Blackcurrant – Grapefruit – Pink Pepper – Lemon – Bergamot

A vibrant opening where juicy fruits meet sparkling citrus and a lively touch of pink pepper.

Heart Notes

Cardamom – Cinnamon – Ginger

An aromatic spicy heart that introduces warmth and energy while maintaining the fragrance's fresh personality.

Base Notes

Vetiver – Patchouli

A clean, earthy and woody foundation that brings depth and structure to the composition.

Details

Brand: Assaf Perfumes
Fragrance: Shift
Character: Fresh • Fruity • Citrus • Spicy • Woody
Best Time to Wear: Summer • Spring • Daytime • Daily Wear